New Product, New Name, New Strategy

Successful products often evolve to a point where the original name no longer conveys the essence of the concept. That is the case with Bostock’s elevator cab modernization kits. The new name is SnapCab™ by Bostock, and the purpose of changing the name is to focus customer attention on the ease of installation. A typical installation takes less than one day, and the installation team requires no previous experience. According to Glenn Bostock, company president, SnapCab installation is “a snap.”

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